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  Simple Plan  
ENDORSING ARTISTS
Simple Plan



As you’d expect from any band that would call its debut album “No Pads, No Helmets… Just Balls,” the self-titled release is a fearless, without-a-net excursion into dynamic music-making, taking what we love best about Simple Plan—the unbridled energy, the ripping guitars, the hook-filled melodic sensibility—and incorporating a slew of inventive sonic approaches informed by new collaborators such as Nate “Danja” Hills (Timbaland, Justin Timberlake, Duran Duran, Nelly Furtado), Max Martin (James Blunt, Kelly Clarkson, Avril Lavigne), and Dave Fortman (Evanescence, Mudvayne).

Simple Plan began working on the new album in the spring of 2006, shortly after wrapping up the touring cycle for “Still Not Getting Any.” The expectation was for a quick writing process and equally speedy return to the studio for its follow-up. Bouvier and Comeau immersed themselves in the writing process and when fall rolled in, the band had assembled a pretty extensive collection of songs. But something didn’t feel right. “Everybody was like, ’Yeah, yeah, this is great,’ but nothing was sticking out as being really fresh,” Comeau says. “We could feel that. We had strong songs, but they weren’t really where we wanted to go.”

At that point, the band knew they had to rethink their approach. A high regard for recent work by Justin Timberlake and fellow Canadian Nelly Furtado led the group to Danja, a young producer on the rise who had been thriving under Timbaland’s wing for many years—and who, coincidentally, had also targeted Simple Plan as one of the groups he wanted to work with as he expanded into the rock realm. So in April of 2007, Bouvier and Comeau found themselves in Miami—foreign territory that started to feel right in short order when they came up with an initial pair of songs, including “The End.”

Bouvier recalls that after that first session, “we were like, ’Oh, shit, we’ve got something really fresh here! We got stuff going on! This is what we’ve been looking for.” The excitement and enthusiasm they felt was so strong it gave the band its second wind.

Back in San Diego, Bouvier and Comeau started doing just that, enlisting the help of an old friend, Arnold Lanni (Our Lady Peace, Finger Eleven), the man who produced Simple Plan’s first album.

Another trip to Miami soon followed, and Lanni was asked to tag along. That second session with Danja yielded “When I’m Gone” and “Generation,” two of the most innovative tracks on the album. The duo solidified the rest of the band’s support by taking the Danja tracks back to Montreal. Considering the final results, “Simple Plan” seemed like the title best-suited for this project.

“When people ask me to describe our sound,” Bouvier says, “I always think of it as angry, negative, depressive lyrics over really poppy, uplifting music. That’s the way it’s always been. This is just a really personal record. It’s a record about how we’re feeling, so that’s what reflects out of it.”

Simple Plan is now ready to take “Simple Plan” where the band feels best—on the road. The group has rehearsed extensively to work the new material into live performance shape and is confident it will rock its fans just as hard as its two predecessors.

“I feel so strongly about these songs,” says Stinco, “and I’ve believed since we started this band that a strong song always prevails. These are definitely songs we can stand behind and endorse, and I can’t wait to play them live.”

What David Desrosiers said about Dean Markley Strings:
While we were in the studio recording our first record I would spend time comparing the different bass stings. I would blind test each string company, by listening to the different tones through the studio PA system, playing the exact same parts over and over again. At the end of the day, we always went back to the Dean Markley Blue Steel as they were the ones that had the most growl to them! And to me, that is important as I play with a pick and love when it is rocking!!!


Simple Plan uses Blue Steel Bass ML and XM 4 String.

Be sure to visit the Simple Plan website at:
www.SimplePlan.com.

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